The Fine Art of Separating People from Their Money

An examination of the evolution of commercials as an artistic medium, featuring interviews with media luminaries who relate how the in-your-face stylistic conventions of commercials have influenced feature films and the visual arts. A documentary film talking about art and advertising divided in three parts: 1. Crossing Over – from cinema to ads from ads to cinema 2. Humour – How humour affects us in advertising 3. Shock – The way shock is used to sell